Get inspired: insights, blogs and case studies

Welcome to Reading: our library of practical thinking on data, decisions and growth, alongside real stories from the businesses we work with. Whether you want to sharpen your analytics, strengthen your finances or scale your startup, you'll find ideas here you can act on.

FEATURED CASE STUDIES

Case studies

Data & Analytics

Multinational Pharmaceutical Company

How a portfolio of data projects turned scattered information into decisions.

Decision Intelligence

International Software Development Company

Defining what success really looked like and building the data to prove it.

Growth Strategy

Grain & Oilseed Milling Manufacturer

Navigating market fluctuations with data led planning.

Montessori School, Chennai

Going digital with data to modernise operations.

FEATURED BLOGS

From the blog

Browse our latest thinking and articles. Use the navigation controls to scroll through the blog posts.

Top 5 Mistakes Businesses Make When Investing in Analytics

Data & Analytics

Top 5 Mistakes Businesses Make When Investing in Analytics

Rishi Dev Ratan G

Rishi Dev Ratan G6 min read

The Greatest Conundrum: Correlation vs. Causation

Decision Intelligence

The Greatest Conundrum: Correlation vs. Causation

Rishi Dev Ratan G

Rishi Dev Ratan G8 min read

Why Should Businesses Have Social Media Accounts?

Growth Strategy

Why Should Businesses Have Social Media Accounts?

Rishi Dev Ratan G

Rishi Dev Ratan G5 min read

Should B2B Companies Have Instagram Accounts?

Growth Strategy

Should B2B Companies Have Instagram Accounts?

Rishi Dev Ratan G

Rishi Dev Ratan G4 min read

The Network Effect

Startups & Fundraising

The Network Effect

Rishi Dev Ratan G

Rishi Dev Ratan G7 min read

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