Business Problem:
The client had recently revamped their website and integrated Google Analytics. However, they were skeptical about using the platform and unconfident in interpreting the data collected to increase admissions during peak season. Their social media platform engagement rates were stagnant and starting to follow a decreasing trend.
Main Objectives:
Redesign the website completely to increase traffic and better share content, important information, and announcements to current and potential parents
Help the marketing team understand Google Analytics, its integration, and how GA can help in data analysis (Web and Social Media)
Go paperless and automating processes on both student records and performance analysis is vital in a Montessori environment
Impact Created:
API integrations were made to MS Office tools to allow for easy data collection and databasing. Reporting and data scheduling was done every week to capture web and social media traffic data
Parents receive detailed reports of student results and performance. This process was automated and through the website, email, and Google apps – permitted seamless data collection and helped analysis of student information significantly
Increased the engagement rate of their Instagram account by 27.8% and their Facebook page by posting highly engaging content
Our advisory role for Google Analytics helped management target prospective parents better which improved admission rates by 12% for the 2019-2020 academic year
Continuously altering the website (every quarter) by listening to feedback helped increase traffic to the website and reduce the bounce rate significantly
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